In recent years, "80" ONLYCHILD gradually into the marriage hall, the wedding market has become the main consumers. With "80" after the wave hit marriage, the couple on wedding photography and wedding to a higher form of
Requirements, competition in the wedding market Taishan repeated upgrades, speaking personality, creative play, fight low, as industry characteristics.
Recently, this reporter visited a number of wedding company Taishan, Taishan of the wedding market potential and development.
Fashion
"80" marriage keen "creative play"
Said that "after 80" personality family, marriage is a life event, "80" Natural as well as "creative play."
"The traditional wedding is too rigid, almost invariably, we want to break with tradition, so as to highlight the individuality of young people." School House Road, a studio located at the head of Mr Wong told reporters, many young people today
Of Western-style white wedding dress and Chinese phoenix coronet wedding photography Xiapei increasingly "cold." In order to meet market conditions, such as studio initiative to increase military uniform, robes, school uniforms or dress code of life photography, and a variety of location
Theme photography, in order to meet consumer demand.
Mr Wong said, than in the past, today's newlyweds are more their own thoughts, will be more active communication with the photographer, life, Funny, cute, warm wedding want to express all the different feelings. "The most
Famous recent popular, many couples wish to follow Korean style, form, had a hero and heroine addiction. "Mr Wong said.
In addition to wedding, wedding couple is also "creative play" areas. Tongji Road is located in a large chain of wedding photography shop was Miss Lee said that in the wedding services they offer, the most popular one on the
Is the "look back at history." "With new players in the wedding scene from the met and fell in love and then married the photos, so that all guests can understand the history of new love to share new happiness, to create a romantic, warm atmosphere
. "Miss Lee said.
Healthy Way is located in the center of a person in charge of the wedding, said Ms. Huang, a growing number of couples to the wedding in the Western elements. She said: "For example, the exchange of rings, throw Hydrangea, pour champagne, some of it on television
That can be added to the wedding the plot, there are bubble machine, rainbow machine, ice machine, fireworks rods, as long as can think of, can be moved to the scene. "
Industry
Price war to attract business visitors
"Season compared with the off-season, the guests about the amount of times more than a whole." Miss Lee said, "for the season, we will launch the Christmas packages, buy a series of promotions."
According to insiders, the annual August to next April for the wedding season, many newcomers are crowding together in time for the good old days of marriage.
Mr. Wong is itself photographers, his studio business for nearly 3 years, rely on the excellent photography, wedding photography in the market established a good reputation. He said: "In recent years, more and more wedding photography shop Taishan
More, more and more intense competition. Although prices have been rising, but our prices never rose, but declining. All businesses are in the price war to attract guests. "
Mr Wong told reporters, the guests become increasingly demanding, constantly changing needs of wedding apparel, post-production costs are rising, leading to rising costs, lower and lower profit margins. "From the driver, photographer
To post-production, I have single-handedly. No way, in order not to reduce the picture quality, but to reduce costs in other areas. "He said.
"Taishan general public's consumption level is 3,000 yuan to 6,000 yuan. The most important is how the guests on the content, layout of material requirements to determine the price." Wong said the wedding industry is still in the development of Taishan
Stage, there is no market competition in Guangzhou, Shanghai and other cities intense. Although prices continue to rise, but she has no plans for price adjustment.
Trends
Popular Wedding Services
"Marriage, it is in pursuit of a unique experience. Young people want a unique, elders hope joy. I think this is more and more popular the company is the reason the wedding." Wong said.
It is understood that, starting in 2008, Taishan invite professionals to the public more and more popular wedding presided over the ceremony. At the same time, coupled with the impact of Guangzhou and other big cities, Taishan wedding planners increasingly rampant, and a large wedding photo studio
Launched a wedding service, the market also appeared more and more professional wedding companies.
Miss Li said: "Everybody says that marriage is the most complicated, and now from the wedding planning to the venue layout, site director, etc., by the wedding company single-handedly, save a lot of new people for bothering. Traditional etiquette, family, there are
Many of the older generation can be advice, help, and stylish, innovative wedding, to be provided by a professional wedding service. Newcomers can follow a traditional etiquette at the same time, enjoy a stylish, innovative wedding. "
It is reported that 80% of the new Taishan in the wedding day will be invited to professional wedding company to plan the wedding. Ms. Huang said: "We provide the needs of the guests are not the same as the content of programs. Today, our clients have been times
And towns, rural areas, as long as provide a venue for guests with high level of participation, no matter where you are, can do an endless wedding celebration. "
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