"Now the wedding of cigarettes on the market of high, medium and low brand everything, to meet the different levels of consumer demand. Getting better and better with the market order, cigarettes do not have to worry about quality issues, we really play acting by in happy ah! "Recently, Liaocheng Linqing a consumer told the author.
This year, Liaocheng Linqing Urban (marketing department) to develop wedding cigarette market as a priority, in-depth market research, scientific development of marketing programs, brand development work to do, focus on standardizing the market order, the real wedding market to go live this game of chess.
Active marketing to grasp the situation
"By summarizing the work of previous years, we can see, the wedding is still cigarette sales marketing efforts fail to achieve the purpose and structure of the problem. This year, we have to learn to grasp the market situation and plan ahead of time, and enhance marketing initiatives sex. "In preparing for this year's marketing efforts to mobilize at the wedding, Linqing Urban (Marketing Department) Secretary, Manager Lianghan Jiang emphasized that.
For scientific development of the wedding market development program, this year in January, Linqing Urban (marketing department) to the civil affairs departments concerned for Marriage Registry, select 200 pairs of newly married young people conducted a survey. Survey, the city needs more concentrated wedding cigarette brand, cigarette consumption level of urban and rural areas have a certain gap. Problems found with the survey, according to the established cigarette brand development strategy, Linqing Urban (Marketing Department) has developed specific marketing initiatives wedding, and the market demand, customer management guidance, nurturing key brands, such as cigarette consumption guide made detailed arrangements for the work.
On this basis, Linqing Urban (Marketing) and actively guide the wedding market with tobacco consumption, and efforts to make structural upgrading article. On the one hand, they are carefully selected to meet market demand in the high-end wedding as a focus on fostering brand of cigarettes. On the other hand, they take the issue a "wedding to understand cigarette paper", etc., continue to promote efforts to increase cigarette wedding.
"Our young people are more and more units, the annual 'May', 'November', a lot of people get married. Their wedding will be to me a lot of issues raise. Before the employee asked about the wedding of cigarette-related information, I always is that 'other people what wedding what let's tobacco smoke'. After the staff presentation of tobacco companies, cigarette brands, I have a wedding a better understanding, according to the actual situation of staff recommendation targeted. "temporary Qing Li City, vice chairman of a company union the author said with deep feeling.
Vary a reasonable guide
"As a client manager, not only do daily visits to work, but also to help retail customers, particularly retail customers, it is difficult to seize the business opportunities wedding cigarettes, according to their operating characteristics to provide targeted guidance to further improve its profitability." Temporary Qing Urban (Marketing) Marketing Deputy Chief Wu Yuheng told the author.
In early 2010, with the help of relatives and friends, laid-off workers Linqing Li Hongbin pioneer communities in the grocery store opened a tobacco and alcohol. Opened at the beginning, due to small number of goods, lack of operating experience, shop business is bad. Customer is responsible for this route manager Zhang Wenjie Li Hongbin understand the operating conditions, they then focus on helping and supporting him as the object.
Through investigations, to Zhang Wenjie understand the community, "May Day" period to get married people are more wedding would recommend Li Hongbin increasing size and number of cigarettes, and the appropriate class of wedding merchandise purchased some of rum. Zhang Wenjie adopted the proposal, in May, Li Hongbin store cigarette sales more than doubled the previous month, and also led the sale of other commodities.
Early August of this year, under the guidance of the Zhang Wenjie, Li Hongbin advance into high gear by creating special wedding cigarette display cabinets, landscaping store image, printed to the customer issuing the types of goods and contact information of the card, increase the visibility of shop. About the effectiveness of advance preparation, Li Hongbin the author said excitedly: "This year 'two' period, in order hi I smoke shop, wedding and candy consumers had 13, only one cigarette revenue to more than usual the 2000 or so. "
The careful guidance of the client manager and the help of more than 80% Linqing difficult retail customers by capturing the wedding market opportunities, management ability and level has increased significantly, cigarette sales have a more substantial profit growth.
Sparse block combined with clean up the market
"At present, the wedding market not only with heavy smoke, and cigarette sales structures have become more sophisticated, so the market order and stability is very important. We must sparse block two efforts to crack down on illegal and criminal acts involving smoke, to further improve purification rate of the market for retail customers and consumers to create a good business and consumer environment. "Linqing Shang Lixin, deputy director of PUC said.
According to changes in market conditions, timely adjustment of the market Linqing Urban Management Plan, increase the market inspection efforts, and joint public security, industry and commerce departments of the city's cigarette market wedding joint campaigns to the formation of a joint force to combat illegal cigarettes, in order to stabilize lay the foundation for the market order. Meanwhile, the PUC Linqing efforts focus on strengthening the propaganda by distributing promotional materials, posting propaganda posters, desk set, sent cars and other forms of publicity, the promotion of tobacco monopoly to the general consumer laws and regulations, and further enhance its preparedness and rights awareness.
On this basis, Linqing Urban strengthen ties with the local news media, major cases of cracked timely reports, and further to create a good atmosphere for public opinion. In addition, they also established a smooth channel to lodge complaints, for the wedding received reports and complaints regard cigarettes, fast processing, in order to fully protect the legitimate rights and interests of consumers.
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